About

A small studio with a high bar.

Apex Digital Software is an independent software company in Florida, founded by Michael Freeman.

We started with a single idea: a platform to help young soccer players develop, which became Apex Soccer. Building it meant learning every part of shipping software, from the first design to the store review, and we found we liked all of it.

Since then the studio has released apps for coaches, for readers of the Bible, and for anyone who wants a quick game with real skill in it. Each one is different, but they are made the same way: by people who use them, who care how they feel, and who would rather ship one thing well than ten things half done.

What we believe

Software should earn its place on your phone. It should be fast, clear and honest about what it does. It should not nag, track or clutter.

Small teams build better. Fewer hands means fewer compromises and a single, consistent vision from the icon to the last settings screen.

Shipping is a craft. Store listings, screenshots, review notes and release notes are part of the product. We treat them that way.

Platforms

We build native and cross-platform apps for iOS and Android, and web applications on modern, managed infrastructure. Our own products are published under Apex Digital Software on Google Play and the App Store.

5apps published
3platforms: iOS, Android, web
1standard for all of them

Let's build something together.

Contact us